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#10 Labs · agent-ready store

The store AI assistants shop at

More shoppers now ask an AI assistant before they buy. We built Fernreach Camp Supply, a real Shopify store with invented gear, to show what the assistant gets back. On the left, an assistant asks what a customer would. On the right, the store answers through the same endpoints Shopify gives every store for AI agents. Then the assistant tries to check out, and the store's own rules decide.

The answers below were recorded from the store. Turn on JavaScript to step through them and ask the store live.

  1. We're doing three nights in the Sierra in September, two of us. What tent do you have?

    Found it by asking in plain words. Price and stock come back with it.

    Recorded from the store on October 30, 2026

    • Halyard 2P Tent $489

      A freestanding two-person, three-season backpacking tent with two doors and a packed weight of 3 lb 6 oz.

    • Halyard 2P Footprint $49

      A cut-to-fit ground sheet that protects the Halyard 2P floor and lets you pitch the fly on its own.

    • Tarn Insulated Sleeping Pad $159

      A 3 in thick inflatable pad with an R-value of 4.2, warm enough for three seasons and shoulder-season frost.

    • Cairn Carbon Trekking Poles (Pair) $139

      A pair of three-section carbon trekking poles with cork grips and flick locks, 15 oz per pair.

    The call: search_catalog
    {
  "catalog": {
    "query": "two person tent",
    "context": {
      "address_country": "US"
    },
    "pagination": {
      "limit": 4
    }
  }
}

  2. My partner is 6 ft 3 in. Which size of the Driftline bag fits, and can I get it?

    The Long fits up to 6 ft 6 in, and the store says plainly that it's out of stock. No guessing from a photo.

    Recorded from the store on October 30, 2026

    Driftline 20°F Down Sleeping Bag $329

    • Regular In stock
    • Long $349Out of stock
    Fit and size
    Regular fits people up to 6 ft 0 in, shoulder girth 62 in, weight 1 lb 14 oz. Long fits people up to 6 ft 6 in, shoulder girth 64 in, weight 2 lb 1 oz. Comfort rating 32°F, limit rating 20°F (ISO 23537). Left-side zipper.
    The call: get_product
    {
  "catalog": {
    "id": "gid://shopify/Product/15471437185259",
    "selected": [
      {
        "name": "Size",
        "label": "Long"
      }
    ],
    "filters": {
      "available": false
    }
  }
}

  3. We already own a 230 g fuel canister from another brand. Will the Ember 2 stove screw onto it?

    Yes: any canister with the standard EN417 thread. The store also says what it won't fit.

    Recorded from the store on October 30, 2026

    Ember 2 Backpacking Stove $64

    Works with
    Screws onto any isobutane canister with the standard EN417 (Lindal) thread, including our IsoPro 100 g and 230 g canisters. Does not fit propane cylinders or white gas bottles. Nests inside the Tinline Titanium 900 Pot with a 100 g canister.
    The call: get_product
    {
  "catalog": {
    "id": "gid://shopify/Product/15471436857579",
    "filters": {
      "available": false
    }
  }
}

  4. What comes in the box with the Halyard tent? Do I need to buy stakes?

    Ten stakes and guy lines are included, so the assistant doesn't add them to the cart.

    Recorded from the store on October 30, 2026

    Halyard 2P Tent $489

    In the box
    Tent body, Rainfly, Pole set (1 hubbed pole, 1 brow pole), 10 aluminum stakes, 4 guy lines, Pole repair sleeve, Stuff sack.
    The call: get_product
    {
  "catalog": {
    "id": "gid://shopify/Product/15471437054187",
    "filters": {
      "available": false
    }
  }
}

  5. If it doesn't work out, can we send it back? And how fast does it ship to Oregon?

    Sixty days, used or not, and 3 to 5 days by ground. Straight from the store's written policies.

    Recorded from the store on October 30, 2026

    Refund Policy
    Returns and refunds Return window: 60 days from delivery. Condition: Gear can be returned used or unused. Clothing must be unworn with tags attached. Water filters must be unused. Fuel canisters are final sale and can't be returned. Cost: The first return on an order gets a free prepaid return label. Later returns on the same order cost $8, taken from the refund. …
    Shipping Policy
    Shipping Ships from: Bend, Oregon, United States. Processing: Orders placed by 2 pm Pacific on a business day ship the same day. Otherwise they ship the next business day. Where we ship: All 50 US states and Washington DC. We don't ship outside the United States yet. Standard ground: 3 to 5 business days in the contiguous US, 7 to 10 to Alaska and Hawaii. $8, free on orders of $99 or more. …
    The call: search_shop_policies_and_faqs
    {
  "query": "Can I return gear if it does not work out, and how fast does an order ship?",
  "policy_types": [
    "refund",
    "shipping"
  ]
}

Then the assistant tries to buy

Checkout takes its word for it, within limits

Pick a cart. The assistant sends it to the store's checkout, and the store applies the rules we set for it. These are real checkouts on the test store. Nobody pays them, so they expire and nothing is charged.

Try a cart

The limits we set

  • A cap on each item. Four of anything per order unless the product sets its own: two tents, six fuel canisters. Stops a mistyped quantity, or a reseller's bot.
  • A person for big orders. Orders over $400 have to be finished by a signed-in customer, not handed through by an assistant.
  • Shipping the law cares about. Fuel goes by ground only, so it can't ship to Alaska, Hawaii or US territories.
  • Nothing that isn't on the shelf. Out-of-stock sizes can't be bought. Shopify does this one on its own, as long as inventory is tracked.

The first three are a Shopify Function, a small piece of code that runs inside Shopify's checkout. It checks every order the same way, from an assistant or from a person, and the limits are settings the store can change without a developer.

Recorded from the store on October 30, 2026

Approved

  • 1 × Tinline Titanium 900 Pot$59
  • 2 × IsoPro Fuel Canister 230 g$17
  • 1 × Ember 2 Backpacking Stove$64

Shipping Free

Total $140

Ready to pay. The assistant hands the shopper a checkout link with everything filled in, and the shopper pays.

The call: create_checkout
{
  "checkout": {
    "currency": "USD",
    "line_items": [
      {
        "quantity": 1,
        "item": {
          "id": "gid://shopify/ProductVariant/68321745371371"
        }
      },
      {
        "quantity": 2,
        "item": {
          "id": "gid://shopify/ProductVariant/68321745830123"
        }
      },
      {
        "quantity": 1,
        "item": {
          "id": "gid://shopify/ProductVariant/68321748156651"
        }
      }
    ],
    "buyer": {
      "email": "(test buyer)"
    },
    "fulfillment": {
      "methods": [
        {
          "type": "shipping",
          "destinations": [
            {
              "address_region": "OR",
              "address_country": "US"
            }
          ]
        }
      ]
    }
  }
}

What's happening here

No plugin. Just a well-kept store.

Every Shopify store already answers AI agents. What they hear depends on what the store wrote down.

  1. The store publishes how to shop it

    Each Shopify store lists its agent endpoints at /.well-known/ucp, using the Universal Commerce Protocol from Shopify and Google. That's how an assistant finds the catalog, cart and checkout.

  2. The answers come from product data

    Fit, materials, care, what it works with, what's in the box, shipping and returns are labeled sections in every product description, which is what an assistant reads. The same facts are kept as product fields and the description is built from them, so the two never disagree. An assistant quotes them instead of guessing.

  3. Policies are complete

    Return windows, costs, exceptions and shipping times are written out in full, so the assistant can answer the question a customer would otherwise email about.

  4. Checkout has rules

    Assistants without the store's approval can build a checkout but not pay for it. The shopper gets a link and pays themselves. The rules above run either way.

The assistant on this page is scripted, so it costs nothing to run and says the same thing every time. The store's answers are real: our server asks the store and shows what comes back, kept for up to an hour so the store isn't asked the same thing over and over.

For your store

What we do for a real store

We make your Shopify store the one an assistant can recommend with confidence.

  1. Ask your store what assistants ask

    We run the questions your customers bring to an assistant against your live catalog and show you what comes back, and what doesn't.

  2. Fill in the answers

    Fit, materials, care, compatibility, what's in the box, shipping and returns, as product fields your team can keep up to date, with policies written out in full.

  3. Set the limits

    Quantity caps, review amounts, shipping rules and anything else your business needs, built as a checkout Function you can adjust in Shopify's admin.

  4. Keep watching

    Assistants change every month. We check what they see and keep your store's answers current.

Talk to us about your store